Why Heart of Midlothian's Historic Title Tilt Isn't as a Surprise.

JAMBOS BLAZING

Maybe the only unexpected element of Hearts' victory over the Glasgow giants in the Scottish top flight was the extent to which taken aback observers appeared when news of the result and its consequences for the top of the table emerged. Although this 3-1 win at Tynecastle, which puts the Jambos top of the league and a significant margin clear of Celtic, was earth-shattering in scale, no one who has been tracking the fortunes of both team this campaign will have been in the least astonished by the result.

Over the past four decades, the dominance of two Glasgow clubs of Celtic and Rangers have carved up the Scottish football between them, turning fitba to almost a joke in the meantime. Nine games into the current campaign it has become apparent that Hearts – who count Stephen Hendry, Sir Chris Hoy and Ken Stott among their famous supporters – might just be prepared to make their move while the Old Firm iron is freezing cold.

THE CHAMPIONS' SLUMP

Although a lot of the focus in Scotland has been on the absolute bin-fire being suffered by Rangers, the complete turmoil of the circumstances at their stadium has meant that Celtic's comparatively less severe decay has been allowed to fester below the radar. The reigning champions have already lost 10 points from their opening nine fixtures this term under Brendan Rodgers. The Celtic manager has acquired the distant look of a individual who can't stop checking his Google calendar to see how many time are left until his deal expires, and awoke this morning to learn the answer is 246.

"No one has put in more effort in my entire tenure here," he informed reporters following the loss, after they had questioned his desire for any kind of a championship battle. "Therefore the drive is present to attempt to reverse the levels that we're at. Everything is under control, it's still so early."

EDINBURGH DISRUPTOR

Given the dreadful beginning to the season being experienced by the other Glasgow side, Rodgers and his players could typically be anticipated to escape scrutiny for their own inability to start strongly, but this year an Edinburgh disruptor has joined the mix. Despite being obliged to operate with a war-chest that is not just a small portion of their rivals' as a minuscule amount in comparison, the Tynecastle outfit have introduced the money and expertise of a renowned businessman to the SPL mix. In addition to putting in £10m during the off-season, the Brighton owner has granted the club sole use of his highly confidential data-driven Jamestown Analytics player identification system.

In an Irish defender, a Greek talent and a Brazilian prospect it has enabled them to unearth unpolished gems from an English lower-league side, the Slovak first division and the Norway's second division, among other exotic footballing outposts, for the total price of a mid-range family saloon. Spotted at Tynecastle on matchday wearing a Hearts scarf, the famously shrewd sports betting expert could be observed celebrating each goal with the gusto of a man who had almost certainly realized the oddsmakers had massively underestimated his side's chances of defeating the struggling champions, and placed large bets accordingly.

MANAGER'S REACTION

"In my opinion it's a statement win," said bearded team manager the head coach after his team's latest victory, their eighth win in nine league matches. "It might be for others on the periphery. It could alter perceptions. It might validate opinions that there's a fine line. But let's not kid ourselves, we're really pleased with what the players have given us. In terms of skill, we appear in a strong position, and definitely in fitness we seem in a good place, so long may that continue. Of course, this is not a situation that the team is used to being in." No, Derek, it isn't. But the glorious, data-driven reality is that for the initial occasion in many years, Scottish football might actually have a championship battle that somebody besides Celtic or Rangers can claim.

Paul Johnson
Paul Johnson

A seasoned CRM consultant with over a decade of experience in helping businesses optimize customer interactions and drive growth through technology.

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